Brand Applications

The Urim Construction logo features two distinct tones of brown, symbolizing strength, reliability, and connection to the earth. Its color palette is fixed and cannot be altered or modified in any application. This consistent use ensures brand recognition and visual integrity. The logo reflects the company’s commitment to enduring quality and professional craftsmanship. 

The Urim Construction logo in monochrome uses a single solid color, ensuring clarity and adaptability across various applications. This version maintains brand recognition while offering versatility for printing and minimalistic designs. Monochrome usage should follow approved guidelines to preserve visual consistency. No color modifications or alternations are permitted. 

The Urim Construction logo can be used in a single tone of brown on a black background. In this application, the lighter brown from the original color palette must be used to ensure visibility and brand consistency. This usage should maintain clear contrast while preserving the logo's professional and distinctive appearance. No other color substitutions are allowed.

The preferred version for a white business card is the full-color Urim Construction logo. Ensure a minimum of half an inch of clear space between the logo and the card's edges for a clean, professional appearance. This spacing preserves visual balance and brand prominence. 

The Urim Construction logo should be placed on a white letterhead using the full-color version. It can be positioned either on the left or right side of the header, maintaining a minimum of half an inch of clear space from the edges. This placement ensures a clean, professional look while preserving brand visibility. 

For building signage, the full-color Urim Construction logo should be displayed on a white wall for maximum visibility. If the building is black or another dark color, use the white or monochrome version of the logo to ensure strong contrast and readability. This approach maintains brand visibility across various architectural surfaces. 

For storefront signs, use the full-color Urim Construction logo on a white sign for optimal visibility. If the sign background is black, switch to the white version of the logo to ensure clear contrast and readability. This maintains a consistent and professional brand appearance. 

For the office wall, the full-color Urim Construction logo should be used with an embossed effect to enhance its quality and presence. This technique creates a subtle shadow, adding depth and sophistication to the branding while maintaining a professional and polished appearance.  

For the front store window, the full-color Urim Construction logo should be used to ensure visibility and brand recognition. This placement enhances the storefront's professional appearance while maintaining consistency with the brand's visual identity. 

The full-color Urim Construction logo should be displayed on a white background for construction site banners. If additional content is included on the banner, maintain clear space equal to the logo's size around it. This ensures readability, visual balance, and strong brand presence on-site. 

For banners placed on buildings in construction with visually busy surroundings, use the lighter brown from the Urim Construction logo as the background. Apply the white version of the logo for strong contrast and visibility. This design ensures the brand stands out while maintaining a clean and professional appearance.